HOW we Work

At Sofia Digital, we take a customer-centric approach to every project we undertake. To help our potential clients better understand how we work with customers, we’ve outlined a general description of the typical phases of our co-operation. This description provides a clear overview of what happens during the co-operation and what customers can expect to receive at each stage. However, it’s important to note that we remain flexible throughout the process to ensure that we meet the unique needs and goals of each customer.


  • At Sofia Digital, we believe in working closely with our customers to understand their unique needs and goals. A demo is often a great way to kick off discussions, particularly if the customer does not yet have a clear picture of their needs. We offer a selection of ready-made demos in our portfolio showcasing industry’s best practices from all over the world.
  • During the demo, we showcase the technical opportunities for the customer’s business development and work with them to identify potential business opportunities. The demo also provides an opportunity for Sofia Digital to present our delivery capabilities, giving the customer a firsthand look at our expertise and what we can offer.
  • Our demos can provide customers with technical and business insights into the available solutions and can help them make informed decisions about their project.
  • In addition to a demo, customers can also gain insight about our offering by reading our white papers.
  • By the end of the demo, the customer can expect to have a clearer understanding of the available solutions and how they can help their business. The customer’s key takeaway from this stage is technical and business insight into the available solutions.

Requirements specification

  • The next step in the co-operation discussions is typically the creation of a requirements specification, which outlines the customer’s needs and expectations.
  • Depending on the customer’s level of familiarity with the technologies involved, this phase can include training sessions to help the customer create a comprehensive requirements specification. These sessions can include technological training to explore what is possible, as well as an analysis of different approach possibilities to reach the desired outcome.
  • In addition, we can provide benchmarking of best practices from similar actors in different countries based on our previous deliveries. This can help the customer better understand the range of possibilities available to them and ensure that their requirements specification is comprehensive.
  • Once this work is done, the customer will have a clear set of requirements that can guide the rest of the project. This includes any technical requirements as well as business requirements that need to be met. The customer’s key takeaway from this stage is a comprehensive and clear requirements specification that forms the basis of our co-operation.

Solution Proposal

  • Once we have a clear set of requirements from the customer, we create a solution proposal that outlines how we will address those requirements. Alternatively, we are also able to create a consultative solution proposal based on international best practices.
  • Sometimes the requirements are communicated in an RFI/RFP. In that case, we will present solution proposal in the form of an offer.
  • The solution proposal is based on the customer’s specific needs and can include a breakdown of the delivery project, pricing, delivery and other terms, and a detailed description of the solution with answers to the customer’s requirements.
  • We work with the customer to determine the most appropriate business model for the project, which can be agreed upon together. This can include opex or capex-based pricing, or the option for Sofia Digital to offer the delivery as a service.
  • By the end of this phase, the customer will have a binding offer that outlines the scope and cost of the project. The customer’s key takeaway from this stage is a clear understanding of how we propose to address their requirements.

Proof of Concept (POC)

  • In some cases, the first delivery we make to a customer is a proof of concept (POC). This can be useful when entering new geographic markets or when the customer is not as familiar with our capabilities.
  • The purpose of the POC is to demonstrate the technology to the customer’s decision-makers and other stakeholders, in order to facilitate decision-making. The POC is typically already fully functional, although it may lack some features of the actual service or MVP.
  • We price the POC cost-effectively to lower the barrier for co-operation. Our goal is to provide the customer with a clear understanding of our delivery capabilities and to demonstrate our expertise in a real-world scenario.
  • With the POC, the customer will have a working model of our solution and will have a better understanding of how we propose to address their needs. The customer’s key takeaway from this stage is a working proof of concept that demonstrates our technical capabilities and sets the stage for further co-operation.

Minimum Viable Product (MVP)

  • Our goal at Sofia Digital is to provide our customers with solutions that meet their unique needs and goals. In many cases, the first delivery we make is a minimum viable product (MVP). This allows us to test our co-operation and ensure that we can deliver reliably and in a cost-effective manner.
  • The MVP can be a minimum set of functionalities or a larger solution that includes many or all the features from the requirements specification. This depends on the specific needs of the customer and what will best serve their goals.
  • The MVP serves as the initial step in our concrete co-operation and helps set the stage for future development. We work closely with the customer during this phase to ensure that their needs are being met and that the solution is meeting their expectations.
  • By the end of this phase, the customer will have a production-ready solution that can be used to gather feedback and make necessary improvements. The customer’s key takeaway from this stage is a working MVP that meets their needs and paves the way for further development.

SLA / Hosting / Continuous development

  • After the MVP project, our co-operation shifts gears. Having satisfied the customer with our delivery capabilities demonstrated in the MVP project, further co-operation is usually much easier.
  • The service level agreement (SLA) and hosting begin rolling after the user acceptance testing has been conducted by the customer.
  • In most cases, the customer has further development needs related to the solution, and they may have an internal team for managing those needs. Our project manager takes on the role of key account manager and begins a flexible co-operation with the customer’s development team to further develop the solution.
  • This continuous phase ensures that the customer has a fully working solution that meets their needs, and they will have a team of experts ready to support them with ongoing development and maintenance. The customer’s key takeaway from this stage is the assurance that their solution is in good hands and will continue to meet their needs into the future.

Why Sofia Digital?


Sofia Digital has been a reliable partner for the creation of new TV services since the digitalization of television started. We help networks to bring their content to new platforms that enrich the viewer experience, generating new business.

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